Mel Ann and Tim, two AdSense Optimization Specialists from the Google office in Sydney walk you through a 5-step process to optimize the AdSense ads on your sites, and share tips that many publishers have found successful in part four of the five part Speeding Up in a Slowdown series.

Speeding Up in a Slowdown is a five-week educational series about speeding up your online publishing business in a slowdown. Each Thursday from mid June - mid July 2009 we'll share tips about using AdSense and other Google products, as well as general online publishing advice, that you can apply to your business today. Follow the campaign at google.com/ads/speedingup.